Products are characterized by their set of features. As consumers, we are often bombarded by marketing features whereas we usually end up becoming familiar with a subset of functional features. Sometimes we focus on the specifications-type features (eg, number of megapixels in a digital camera). Here are a few exercises to get students familiar with the product development process:<\/p>\n
(1) Understanding competitors’ features. Give $x to each team and have them purchase a product. They can research the product then create a feature list. Prioritize the feature list and put them into categories such as (a) ok to drop, (b) optional, (c) nice-to-have, (d) must-have and (e) deal breaker.<\/p>\n
(2) Improve on a product. Have students create the feature list for the next generation of the product, and have them work out the prioritization and categorization. Students can wear different hats: (a) design, (b) marketing, (c) engineering, (d) manufacturing, (e) legal…for example. Each team member must evangelize at least one old or new feature.<\/p>\n
(3) Have students name their product as if (a) they worked for the company making the original product, and (b) they worked for a competing company. Optional: Have students create a basic positioning statement that describes the scope (who, what , where, why, how?) of the product.<\/p>\n
(4) Tell team they must eliminate one top tier feature (eg, because of cost over-run). How does the decision get made?<\/p>\n
(5) Tell team that one feature (pick it at random) and tell them to put together a plan to take care of it (or not!?)<\/p>\n
Just thinking about the Singapore Polytechnic group who may be interested in architectural design, we could focus on the Y2E2 building and have them apply this exercise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Products are characterized by their set of features. As consumers, we are often bombarded by marketing features whereas we usually end up becoming familiar with a subset of functional features. Sometimes we focus on the specifications-type features (eg, number of megapixels in a digital camera). Here are a few exercises to get students familiar with […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-lessons"],"_links":{"self":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=481"}],"version-history":[{"count":3,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":3447,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/481\/revisions\/3447"}],"wp:attachment":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}