{"id":5182,"date":"2023-03-25T13:21:40","date_gmt":"2023-03-25T21:21:40","guid":{"rendered":"https:\/\/ycisl.su.domains\/?p=5182"},"modified":"2023-03-29T10:47:21","modified_gmt":"2023-03-29T18:47:21","slug":"thoughts-a-beginners-guide-to-design-thinking-project-titles","status":"publish","type":"post","link":"https:\/\/ycisl.su.domains\/?p=5182","title":{"rendered":"Thoughts: A Beginner’s Guide to Design Thinking Project Titles"},"content":{"rendered":"

Design thinking can be applied to creating project titles. Actually, project titles should be created using design thinking. Let’s apply YCISL principles to design thinking project titles.<\/p>\n

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  1. Divergent-Convergent Thinking. We can apply the divergent-convergent thinking method to start. Make a list of all the key words from the project. Next, select only up to 5 of the most important key words. These are the words that most differentiate your project from others. These words will very likely appear in the final project title.<\/li>\n
  2. Feature List. From the 5 most important key words, mark those on the short list that are also hook words; that is, the two or three words that are most likely to catch attention. These should reflect the primary features of the project. These words will be the initial candidates as subject words (as opposed to object words) in the project title.<\/li>\n
  3. Elevator Pitch. Using one of the nine components (grab, problem, solution, team, opportunity, competitive advantage, model, promise and ask) that we coach in the YCISL elevator pitch exercise as a theme, form a preliminary project title using the key words making sure to position the hook words as subjects.<\/li>\n
  4. Storyboarding.\u00a0 Add filler words to the preliminary project title so that it flows and makes sense. Keep filler words to a minimum. Re-arrange the project title so that the project title has that just right<\/em> feel.<\/li>\n
  5. Check for Positivity. Avoid disengagement from focusing on a negative impression in the project title. Phrase for positive language and story.<\/li>\n
  6. Rapid Prototyping & Iteration. Create at least three project title candidates. Do this by returning to any of the preceding steps.<\/li>\n
  7. Readiness. Check that the selected project title is both precise and accurate. A precise project title should have a well-defined and focused scope. An accurate project title highlights the most important work and findings in the project. Remove any bits that make the project title imprecise or inaccurate.<\/li>\n
  8. EQ. When checking for precision and accuracy, consider your intended audience and whether the project title fits their domain. Would they want to find out more about your project from your project title? Does the title demonstrate self-awareness, self-management, social awareness and social management?<\/li>\n
  9. Final Check. Remember that the project title is going to show up in several situations, and you should make sure it works for each. Situations may include a proposal, a report, a talk, a poster presentation, a video presentation, a newspaper article, a journal publication, on your resume, in web search engine results, in a group discussion, & more. Is your project title amenable and adaptable for the situations you are likely to encounter?<\/li>\n<\/ol>\n

    Some of the best models for title creation can be found in TED Talk titles.<\/p>\n

    Example 1: “Schools Kill Creativity.” The title of the quintessential TED Talk by Sir Ken Robinson. Zero filler words. “Kill” as the hook word. And written as a Problem. There is deep negativity in that hook word and overall statement, and some time (in years) after the video was published, the title was changed to “Do Schools Kill Creativity?” which adds a filler word, changes the theme to a Grab (asking for an opinion), and makes the story less negative. This adaptive change may be the reason why this particular TED Talk continues to be so popular and impactful.<\/p>\n

    Example 2: “Inside the Mind of a Master Procrastinator.” This is the title of the TED Talk that most<\/em> YCISL students tell me that they have watched. Why is that? Let’s analyze it. The title covers the who, where and when of our asking questions design thinking method: Inside -> Where, Mind -> What, and Who -> Master Procrastinator. There is an EQ aspect of awareness and an implied promise of action with regards to this condition. The word “master” suggests a solution as well as a focus on a particular character who is part of an interesting story. The “Master Procrastinator” is the clear subject of this title and the “Mind” is the object. Few filler words. The hook word is “procrastinator” as that highlights something that many of us have personal experience with, if not a habit.<\/p>\n

    Epilogue. I wrote this article after my latest experience with reviewing project proposals for a science fair. I found that many projects failed OOBE by having project titles that needed improvement. Many chemistry and environmental science project proposals had project titles that over-promised and under-delivered by suggesting an impact outside their actual scope. Then there were computer science and electrical engineering projects that over-stated their depth and rigor. For most of these projects, I had to request that the project proposal include a rationale statement so that it would clarify the scope and purpose for the project idea – which I would then check for alignment with the project title.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Design thinking can be applied to creating project titles. Actually, project titles should be created using design thinking. Let’s apply YCISL principles to design thinking project titles. Divergent-Convergent Thinking. We can apply the divergent-convergent thinking method to start. Make a list of all the key words from the project. Next, select only up to 5 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,25,11],"tags":[],"class_list":["post-5182","post","type-post","status-publish","format-standard","hentry","category-events","category-lessons","category-thoughts"],"_links":{"self":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/5182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5182"}],"version-history":[{"count":6,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/5182\/revisions"}],"predecessor-version":[{"id":5212,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/5182\/revisions\/5212"}],"wp:attachment":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}