Sometimes, the best point from which to start brainstorming is with a question (other times, it might be with a problem definition). The question could be self-directed such as…<\/p>\n
If I could change one thing at [work, home, school], it would be… Then we would probably want to add “…because…” just so we understand the motivation.<\/p>\n
We could also make this question a little more sophisticated (maybe follow our innovation theme) and ask…<\/p>\n
I could make [this, that] significantly better by…<\/p>\n
The issue with self-directed questions is that they may hinge on one’s focus on personal limitations. It would be an interesting comparative exercise perhaps to also ask the question…<\/p>\n
They could have done [this, that] better if…<\/p>\n
Perhaps we could roll this into a quick creative exercise where one gets to critique someone else’s work as well as their own.<\/p>\n
Here’s an idea: create a new label for a drink (I’m drinking a Tejava at the moment). OK, let’s expand on this idea. We could have a selection of beverages and each team could select one. The team would taste the beverage themselves, then brainstorm and design a new label, attaching it to the bottle. Another team, acting as a focus group would taste the beverage with the new label on it then comment on how well the new label works.<\/p>\n
After such an exercise, we should discuss how such an understanding of labeling could be applied to a sustainability-themed product.<\/p>\n
This might seem like a marketing exercise, but it really is about persuasion (psychology) – and psychology is really the most applicable tool in advancing sustainability (or most issues for that matter). Sometimes, sustainability isn’t a large enough issue to persuasively alter behavior (on a dominant scale) so it might have to be associated with something else (money, prestige, health, eg).<\/p>\n","protected":false},"excerpt":{"rendered":"
Sometimes, the best point from which to start brainstorming is with a question (other times, it might be with a problem definition). The question could be self-directed such as… If I could change one thing at [work, home, school], it would be… Then we would probably want to add “…because…” just so we understand the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,25,11],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","hentry","category-ideas","category-lessons","category-thoughts"],"_links":{"self":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=521"}],"version-history":[{"count":2,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":3441,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/521\/revisions\/3441"}],"wp:attachment":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}