This is the second TED Talk by Rory Sutherland I have seen. One of the key points is that those who are focused on the “strategy” (ie, the large, expensive stuff) tend to forget the details – partly because it is beneath them to work on the details. The result then is (often) that grand solutions are created that do not work. I particularly like his simple graphic that places “Stuff that costs a lot of money” vs “Stuff that has a big effect.” His main point is that not enough attention is given to the quadrant that is high on\u00a0“Stuff that has a big effect” and low on\u00a0“Stuff that costs a lot of money”, and that this poses a lost opportunity. In general (and what is signified by the quadrant large in both these aspects), large organizations look for large projects that depend on large projects – but they don’t bother with the details ending up with wasted effort. Then there are the large budget things with little impact – consultancy. He argues that we need to dedicate more energy to low cost-big effect quadrant.<\/p>\n
Just how does this mesh with the YCISL? Actually, low cost-big effect is the perfect focal point for youth [How many youth have large budgets?] Not having had a big budget project previously is an advantage that youth have large claim to, and youth in general have not yet learned to spend on a big budget. If we focus youth creativity, we can increase the chances of reaching a big effect without the big budget.<\/p>\n
This video:\u00a0http:\/\/www.ted.com\/talks\/rory_sutherland_sweat_the_small_stuff.html<\/p>\n
Previous video:\u00a0http:\/\/www.ted.com\/talks\/rory_sutherland_life_lessons_from_an_ad_man.html<\/p>\n","protected":false},"excerpt":{"rendered":"
This is the second TED Talk by Rory Sutherland I have seen. One of the key points is that those who are focused on the “strategy” (ie, the large, expensive stuff) tend to forget the details – partly because it is beneath them to work on the details. The result then is (often) that grand […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,21],"tags":[],"class_list":["post-855","post","type-post","status-publish","format-standard","hentry","category-people","category-video"],"_links":{"self":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=855"}],"version-history":[{"count":5,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":3597,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=\/wp\/v2\/posts\/855\/revisions\/3597"}],"wp:attachment":[{"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ycisl.su.domains\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}