Category: Ideas
Q. What are the three most significant shifts in sustainability?
In the US, many people might say that the hybrid vehicle (such as the Prius) represented a remarkable shift towards more sustainable fuel consumption – this is under the assumption that the fossil fuel supply could be depleted before humans disappear. Would you also consider that fossil fuel production and use is so polluting that we are actually trying to sustain human life rather than the fuel supply? Other candidates that I can think of in the “today” mindset are CFLs (maybe LEDs) and solar energy panels (generally the renewable energy concept). If we choose to think broader and more historically, sustainability is not really technology-driven and certainly not a new idea. If we stretch our imagination way back, we can imagine the application of sustainability as early man created ways to keep fires going for heat or light (it is believed that man initially “controlled” fire by using fires started by lightning strikes). Later (but still a long time ago), humans figured out how to sustain fires over long periods of time in hearths to cook food. The first really well-known innovation in sustainability is that of crop rotation. In the 20th century, accelerated urbanization and increased waste production pushed greater effort in agricultural (or food supply) sustainability, and actually opened up the consideration of sustainability economics – which sustainability trends could financially survive and yield a meaningful shift? Today, we are engaged in sustainable development (optimizing the way resources are consumed and, if possible, replenished), and sustainable business development (integrating strategies into business practices that are financially- and product-competitive; we’d like to think GREEN too which is more about satisfying regulatory constraint). What sustainability trends can see if we try to look into the future? I would sure like to see trends that help us use time more efficiently; think of time as a limited resource and perhaps this will drive you to be creative.
Other candidates: insulation, double-paned windows, faucet aerators, recycling bins and recycling facilities, the pencil …
Calibrating Our Views of Innovation
The simple objective is to personally list and rank objects (tangible or intangible) in order of innovativeness. Some lists we could ask applicants to submit along with their application (and we would discuss in one of our meetings):
(1) List and rank three of the most innovative products that became available in your lifetime.
(2) List and rank three of the most innovative products that became available in the last 12 months.
(3) List and rank three of the most innovative products that became available in the last 50 years.
(4) List and rank three of the most innovative products ever.
(5) List and rank three of the most currently pressing problems.
This should help us understand the magnitude of shift that innovations enable. We also should be able to identify who or what innovations impact. These are all things an “innovator” should consider in their work. We might also discover that timeliness is key to innovations becoming significant such that innovation is often a perception and not an exact assignment of creativity.
More thoughts about questions (and a little about answers)
Another skill that I have come to greatly appreciate and value is being able to phrase a flexible question. I observe this in homework and tests given by various Stanford instructors. Most directly, the objective is to provide less than adequate information to derive a perfect answer, and to have students make their best assumptions or estimates in the thought process. Conversely, questions are sometimes formed with too much information, and the student has to use their discretion and be selective. Beyond the academic value of approaching problems through various methodologies and frameworks, this encourages students to take risks, support themselves, and develop confidence. These are all extensible skills that are required in creative and leadership work. We can provide exercises with the too little or too much information situations, and see the behavior that results. This would be an interesting experiment on an individual scale as well as at a group or team level.
Skill: Asking Questions
One of the oddest things in secondary (and sometimes tertiary) education is that questions such as those in textbooks, homework, tests and exams are derived from perfected answers. That is, someone composes the answer before creating the question. This more often than not results in poor questions because one ends up trying to jam in several ideas into a brief question that usually maps to a lengthy and detailed answer. And because the question-creators are adults, the context of the questions are often poorly selected. When I became a postdoc, I realized that the “art” is being able to ask questions on the fly as information/knowledge is revealed – in simpler terms, to be able to ask questions skillfully with the intention to have the knowledge provider (a seminar speaker, for example) to clarify, reiterate or verify (if you think the speaker may have made a mistake). The skill of asking purposeful questions is a highly creative one, and something we can pursue to develop upon in our YCISL students. This is especially timely to help students go beyond a single perspective on a topic (like a textbook or a state curriculum), and is a skill that will continue to pay dividends over time – for example, to be able to ask helpful questions efficiently in a cross-functional team meeting; questions that can foster improved decision-making and leadership. To start, I intend to include in the application form a section that lists a selection of objects as “answers” and the students have to create questions for those object answers. This will reveal whether the student has the propensity to employ “normal” ideas or creative ones in their problem solving (at least at the stage of framing the problem in the form of a question).
Photo Essay: Campus Guide (Photos + Text)
An idea for the photo essay: take photos around Stanford and design a walking guidebook that would be interesting to a particular person (age, language, etc)
Concept: Cradle-to-Cradle
There was a meeting Dec 13 with “Bridgett Luther, former Director of Conservation for California and now President of Cradle to Cradle Products Innovation Institute (a Non-Profit that will evaluate products and provide C2C certification) will be coming to Stanford with some of her Institute’s partners from China.” I didn’t go, but the meeting was about Craig Criddle’s work with bioplastics and biocomposites. I Googled “Cradle to Cradle” to find out what it means and found “Cradle to Cradle Design (sometimes abbreviated to C2C, or Cradle 2 Cradle, or in some circles referred to as regenerative) is a biomimetic approach to the design of systems. It models human industry on nature’s processes in which materials are viewed as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature’s biological metabolism while also maintaining safe, productive technical metabolism for the high-quality use and circulation of organic and synthetic materials.” This is a step more than the preceding “Cradle to Grave” approach of which we now hear a lot about Life Cycle Analysis. It may be an interesting thought exercise for students to graph the C2C cycle of something that they own such as a laptop, cell phone or digital camera (or maybe something that actually decomposes).
Exercise: Looking into the Future
Have students make a list of things that they use now, then have them start reducing the list for things they believe will be around in 1 year, 5 years, 10 years, 25 years, 50 years and 100 years. Items could be products, brands, places or characteristics of something (eg, touch screen computers).
To provide a background for this exercise, students could research how long something has lasted before (eg, how long did a brand survive?)
Seafood Watch
A good case study of a sustainability public awareness/public education (PAPE) program may be the Seafood Watch program headed by the Monterey Bay Aquarium. This may be a good role model for students to use in developing their own PAPE programs.
Perhaps we could even arrange a visit to the MBA.
Is there a Chinese language equivalent?
http://www.montereybayaquarium.org/cr/seafoodwatch.aspx
The Seafood Watch-Whole Foods seafood labeling program is a good example of a partnership to expand information utility.
The 50 Most Innovative Companies 2010 (Bloomberg Businessweek)
This is a useful reference (but really reflects business trends as opposed to individual traits)…
http://www.businessweek.com/interactive_reports/innovative_companies_2010.html?chan=magazine+channel_special+report
Apple is ranked #1. Google is #2. (Surprisingly) Microsoft is #3.
Amazon’s ranking at #6 is informative in that it is more challenging to distinguish innovative processes (Amazon’s forté) as opposed to innovative products (eg, Apple’s and Google’s forté).
Interestingly, if you compare this list with this article about Singapore having “government policies and corporate performance most encouraging to innovation”, no Singapore company is on the top 50 innovative companies list. Again, this reinforces the notion that if you focus on companies for innovation, you miss (and forget about) a lot of other innovation activity that is happening from personal levels. This supports the thought that youth are a tremendous innovation resource and largely un-recognized/un-respected.
Dealing with opportunities
This is an idea for situational exercises related to youth leadership (pertains to leadership at all ages but will try to keep the contexts within appropriate youth age range).
One is dealing with (leadership) opportunities. Create a basket with slips of paper with the following situations. Have students vote (gut reaction) or act out in a small group.
How do you behave if an opportunity presents itself?
How do you behave if several opportunities present themselves at the same time?
How do you behave if a new opportunity presents itself after you’ve just started to seize another?
How do you behave if no opportunities seem to be presenting themselves?
How do you behave if it seems that every opportunity you seize ends in failure or turns out not be what you expected?
How do you behave if an opportunity changes direction?
How do you behave if an opportunity vanishes?
How do you behave if an opportunity you want has been seized by another person?
How do you evaluate opportunities in personal terms (eg, matching your goals, interests and skillset)?
How do you evaluate opportunities by project terms (eg, risks, chance of success, support, resources, beneficial outcomes)?
